Monday, January 26, 2009

• An example of an E-Commerce success and its causes

Dell--- An example of an E-Commerce success and its causes




Dell's success
1. In the beginning of 1990s, Dell was still 25th in the list of computer manufacturers.

2. In1992, Fortune magazine added Dell Computer Corporation to its list of the world’s 500 largest companies.

3. In 1999, dell surpassed Compaq, acquiring the largest market share in the u.s personal computer market.

4. 2003, dell got the lead back.

5. In 2006, Fortune Magazine ranked Dell as the 25th-largest company in the Fortune 500 list, 8th on its annual ‘Top 20’ list of the most admired companies in the United States.

6. In 2007, Dell ranked 34th and 8th respectively on the equivalent lists for the year.


Causes of Dell's success

Dell's Direct Business Model
Dell takes the opportunity to work with small businesses such as
1. Small Business Concern (SB)
2. Small Disadvantaged Businesses (SDB)
3. Women Owned-Small Businesses (WOSB)
4. Veteran Owned-Small business (VOSB)
5. HubZone Business Concern (HUBZone)
6. Minority Business Enterprise (MBE)
7. Woman Business Enterprise (WBE)

After the fiscal year of 2003, Dell was accredited with awarding 278,000,000 Contacts to such businesses listed above. “At Dell, we know diversity is essential to enhancing the customer experience. And because our commitment to the customer drives everything we do, diversity is key to our success.”


Build-to-Order e-business design
Dell offers superb low cost manufacturing and fast-cycle product development. In other words, dell’s focus is end-to-end operational excellence. This integration enables the cost-effective selling of build-to-order computers directly to customers, thus bypassing the resellers and their markups. As a result, dell has reengineered the $76 billion computer-distribution business.







Get it solved the first time
Dell also constantly evaluates its tech support operation. Aside from increasing the size of its staff, it has shifted its priorities to resolving problems on the first call. The company is also examining how its customer care organization can resolve order-related problems more quickly and efficiently.

Among the methods Dell is using is a new jack-of-all-trades approach that enables some customers to speak with one person who has the skills and authority to tackle any number of customer care or tech support problems in the same call.



link:

5. http://en.wikipedia.org/wiki/Dell

1 comment:

  1. Excellent. Dell should contact the 1000s of veteran owned businesses listed on http://www.VeteranOwnedBusiness.com. Many small, veteran owned businesses are struggling right now. It's great to see programs that directly help those who served our country!

    ReplyDelete