Thursday, January 22, 2009

How E-Commerce can reduce cycle time, improve employees’ empowerment and facilitate customer support?

Reduce Cycle Time
Cycle time reduction - shortening the time it takes for a business to complete a productive activity from its beginning to end – is extremely important for increasing productivity and competitiveness. EC can reduce cycle time by eliminating steps in business processes. The steps may be redundant or can be replaced with more efficient technology solutions. Extranet-based applications can expedite the various steps in the process of product or service development, testing, and implementation. For example, EC expands the marketplace to national and international markets. With minimal capital outlay, a company can easily and quickly locate the best suppliers, more customers, and the most suitable business partners worldwide. EC also enables efficient e-procurement that can reduce cycle time by more than 50 percent. The elimination of the steps speeds the overall process and reduces cycle time.

Improve Employees’ Empowerment
Employee’s empowerment means giving employees the authority to act and make decisions on their own. EC can improve employees’ empowerment by providing employees with greater and easier access to information provided by the employer. The employees can work at home, deal with the customer complaint and receive the feedback from the customer using the information provided by the company intranet. EC allows the decentralization of decision making and authority via empowerment and distributed systems, but simultaneously supports a centralized control.

Facilitate Customer Support
EC facilitates customer support by providing a wide range of technological solutions and communication opportunities. EC enables companies to interact more closely with customers, even if through intermediaries. This allows for personalization of communication, products, and services, which promotes better CRM and increases customer loyalty. Additionally, EC supports self-help customer service so consumers can answer their own questions. EC allows customers to interact with other customers in electronic communities and exchange ideas as well as compare experiences.

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