A review on a post on e-tailing from My E-Commerce blog.

Among all the posts on e-tailing from My E-Commerce blog, I’ve chosen ‘Sarawak handicraft to go for e-commerce’.

Definition for E-tailing is the selling of retail goods on the Internet. Short for "electronic retailing," and used in Internet discussions as early as 1995, the term seems an almost similar to e-mail, e-business, and e-commerce. E-tailing is synonymous with business-to-consumer (B2C) transaction.

According to the post, Sarawak government is urging the local handicraft industry players to venture into the online business. As a start, industry players are encouraged to utilize the one-stop e-handicraft mall set up by Sarawak Handicraft Council.

This would be the website, http://www.right.sarawak.gov.my/Rightmart/, a website for the handicraft industry players to showcase their products and designs online.

This would be a good idea as the Sarawak aborigines will be able to market their handicraft products on a global market, this indirectly will lead people around the world to acknowledge and appreciate Sarawak’s unique culture and values.



However, I realized certain details that need to be improved.

1. That particular website was not really attractive.









If the website is not attractive and eye-catching, potential customers might not have any interest to view further details. Therefore, the most effective way to achieve results would be to hire a web developer. the web presentation is too static, they should put on some dynamic catalog and interactive animation.



2. Sarawak Handicraft Council didn’t put much effort in promoting this website.

First of all, I agree with Mr. Kai Wah personal opinion that the URL for this handicrafts was a bit long. http://www.right.sarawak.gov.my/Rightmart/ . They should go for shorter URL such as http://www.e-handicraft.com.my/, http://www.sarawak-handicraft.com/, or anything that is shorter and easy to remember.


Secondly, government can advertise this website on newspaper, television and radio. Moreover, government can request cooperation from famous bloggers to promote this website.

3. Sarawak Handicraft Council didn’t explain further on what the handicrafts are about.

Sarawak Handicraft Council should include history and usefulness about those handicrafts.

link:

http://ecommerze.blogspot.com/search/label/e-Tailing

http://searchcio.techtarget.com/sDefinition/0,,sid182_gci212079,00.html

http://ecommerze.blogspot.com/2007/07/sarawak-handicraft-to-go-for-e-commerce.html